Mr. Crumb launches Roasted Garlic and Herb stuffing


Award winning Irish stuffing manufacturer Mr. Crumb, is launching a fresh ‘Roasted Garlic and Herb stuffing’ in time for the roast dinner and festive season. The launch is in response to increased consumer interest in more diverse flavour and vegetarian options and is suited to accompany a wide range of meat, fish and poultry dishes as well as vegetarian meals.

The premium Irish stuffing is hand produced in small batches and blends onions sautéed in real Irish butter with real pieces of roasted garlic and fresh breadcrumbs sourced from a local bakery. It can be cooked in the microwave in just 2.5 minutes or 12 minutes in the oven for a crispy finish, providing a convenient, flavour filled meal accompaniment to a whole variety of dishes.

The stuffing is available in 225g trays and has an RSP of around £2. It’s sold in the chiller alongside meal accompaniments like Yorkshire Puddings in Morrisons and all good Independents.

Jason Coyle, MD, said: “While our Sage and Onion stuffing is still the mainstay for our retailers, with sales growing in both Sainsbury’s and ASDA, increasingly we are have consumers asking for different flavours. The launch of the Roasted Garlic and Herb is our response to this.  A new listing in Morrison’s and a roll out across Independents is great news for us. We are planning promotional support across our retailers in order to drive sales.”