M&S is reaffirming its commitment to British farming with the launch of a new four-month ‘Fresh Market Update’ customer campaign, showcasing the lengths its Select Farm partners go to deliver exceptional quality M&S Food. Select Farms quality means M&S only works with farmers, growers and producers it knows and trusts to source its products with care – whether that’s the highest animal welfare standards or protecting the natural environment.
Leading sourcing standards means ensuring the land in the care of M&S Select Farmers is preserved and protected for future generations. To support this aim, M&S has started a new five year ‘Farming with Nature’1 collaborative programme to support its Select Farmers to become more resilient to the biggest environmental challenges they face – spanning climate change, biodiversity, soil health and water usage. As part of this and to support the British bee population, M&S is introducing 30 million bees to 28 UK Select Farm Sites this summer located across the country, from Herefordshire to Hampshire.
Bees contribute to a third of the food we eat, but the habitats they depend on like wildflower meadows are dwindling. Through M&S Select Farmers promoting more natural habitat on farms and introducing more bees, M&S is helping to protect the future of these critically important pollinators and will improve the quality of its fresh produce for customers.
The journey of our bee programme can be tracked via an exciting interactive blog on the M&S website. The ‘Bee Blog’ will give regular updates from the farms, fed through from our expert beekeeper David Wainwright.
Wainwright has been producing top-quality honey for M&S for more than 10 years and this summer he’ll be harvesting a unique crop for M&S. “Having worked with M&S for many years I’m really pleased they’ve taken the initiative to begin this pioneering campaign, which will have such a positive impact on the environment. Each Select Farm we’re working with is unique and its produce will benefit the bees, which in turn will ensure the farmers get greater yields on their crops and produce better-quality food for customers due to the thorough pollination the bees provide. It’s a win-win for everyone!”