Mug Shot, manufactured by Symington’s, has introduced brand new, 100 per cent recyclable packaging across its sachets. The new and improved packs are the perfect lunch or snack choice for those keen to make more sustainable lifestyle choices and reduce their use of single use plastics.
The new, modern design will help remove 37 tonnes of plastic per year. The brand made the changes with consumers’ desire for more environmentally-friendly packaging and recyclability front of mind. The improved sachets still retain Mug Shot’s stand out features such as it’s widely recognised logo, bright vibrant packs and health credentials, outlining calorie and fat content to resonate with health-focused consumers.
Mug Shot is considered a top choice for those looking for a healthy, convenient and great tasting lunch option or snack. With each flavour low in calories, less than 2% fat and absolutely no MSG nasties, it’s also the ideal fit for consumers on a January health kick. The sachet format is perfect for those who are all about convenience and is ready in five mins by simply adding boiling water. It’s great for consumers who don’t have time to meal-prep to help keep on track with health goals.
Emma Boyle, brand manager at Mug Shot, said: “We’re really excited to announce the mass rollout of the new 100 per cent recyclable Mug Shot sachet, and to be the first instant hot snack to offer this to consumers. We understand that a lot of people will be looking at how they become more sustainable in their day-to-day lives, especially when thinking about their New Year’s resolutions in January. We want to help our customers to reach their goals and recycle more of their household packaging.
“We’ve also made sure that none of Mug Shot’s taste or quality has been compromised when developing this change. Inside you’ll still find the same delicious flavours with the same health credentials you would expect of the Mug Shot brand.”
Mug Shot is available in a range of delicious flavours such as traditional Chicken & Sweetcorn noodles or comforting favourites such as Creamy Cheese pasta.