Multi-retailer gift card, One4all, launches online personalisation service for gift cards

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L-R: Ronnie Hart, managing director, Nitecrest; Michael Dawson Group CEO, One4all; and John Martin, partner, Nitecrest.

L-R: Ronnie Hart, managing director, Nitecrest; Michael Dawson Group CEO, One4all; and John Martin, partner, Nitecrest.

One4all, a leading UK multi-retailer gift card, claims to have launched the nation’s first online personalisation service for gift cards.

The new offering, called Personalise My Card, is said to be a unique service to One4all, and has been developed by global card manufacturer Nitecrest.

Personalise My Card is claimed to be simple and easy to use and allows customers to either create their own gift card from scratch with photography and text, or upload images into a selection of themed design templates.

Additional new features also include the option to add and personalise greeting cards to accompany the gift card, with a range of packages and prices starting at 99p.

Michael Dawson, group CEO, One4all, said: “Personalisation is a growing trend for consumer gifting, we have seen this service on financial products, but until now it hasn’t been available for gift cards. So we are very excited to be bringing this service to the UK gift card market – giving our customers the option to personalise gifting options for their friends and family.

“Our core values are around flexibility and choice, which we are always striving to develop and improve on – Personalise My Card is another great way we are able to do this.”

Ronnie Hart, managing director at Nitecrest UK, said: “Having the opportunity to develop a new service like Personalise My Card, really showcases what can be achieved with developing technologies. Our global reach gives us access to creative and design experts and we are delighted to have been chosen as the key partner in bringing personalisation to gift cards in the UK.”

To use the service, simply log on to the One4all website, select the ‘Personalise My Card’ tab and then upload photos and add text using the simple and easy to use system.

The One4all Gift Card is a multi-store gift card, which can be spent in over 17,000 retailers nationwide. They can be purchased online and at all 11,500 Post Offices nationwide.

The Personalise My Card service is available online at www.one4allgiftcard.co.uk.