Munchy Seeds bags national deal with Waitrose


Suffolk seed producer, Munchy Seeds is celebrating a brand new deal to supply top supermarket chain, Waitrose.

The new contract will see Munchy Seeds’ delicious 125g packs of Honey Roasted, Mega Omega and Mild Chilli seed mixes heading to 120 Waitrose stores across the UK from the beginning of May.

“We are so delighted to have signed this deal to supply Waitrose as it gives consumers from all over the country the chance to get their hands on our nutrition and flavour-packed snacks,” explains Lucinda Clay, co-founder of Munchy Seeds.

“This is obviously a very tough time for small businesses such as ourselves, so it’s fantastic to have something positive to shout about and for a great Suffolk artisan business such as ourself to get national support from such a reputable retailer as Waitrose,” adds Lucinda.

Launched in 1999, Munchy Seeds is the most established seed snack brand in the UK. In 2019, it rebranded and introduced a selection of new flavours to its range. Already available in Sainsbury’s, The Co-op and Ocado, this latest deal with Waitrose will help it on its mission to shake up snacking with healthy, delicious and nutrition-rich and snacks they can enjoy anywhere and at any time of the day.

There are six flavours in the range: Sweet Chilli, Salted Caramel, Warm Cinnamon, Mega Omega, Mild Chilli and Honey Roasted. They are available in 25g snack packs (RRP 80p), 125g sharing packs (RRP £2.99) and 450g mega packs (RRP £8.75).