MySize launches B2C instant in-app sizing recommendations

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MySize, the developer and creator of e-commerce measurement solutions, has announced the launch of an application with added direct-to-retailer sizing. The solution provides customers shopping for footwear and apparel online with highly-accurate sizing for more than 120 retailers, with recommendations shown directly on the retailers’ sites when navigated to from the MySizeID app. It is designed to further personalize the shopping experience for online customers, connecting consumers and brands closer together.

The direct-to-retailer sizing integration is designed to reduce the number of people ordering products in the incorrect size, which is particularly important in light of estimates of up to 40% return rates for e-commerce retailers that hurt both the bottom line and the environment. By empowering the customer with their highly accurate sizing, MySize helps preemptively convert orders that may have resulted in returns into sales where the customer orders a product they’re much more likely to keep.

Users of the MySize app, which leverages sensors already built into customers’ smartphones, can instantly obtain highly accurate clothing sizes in any brand’s apparel. While browsing online, customers can find out exactly which size of an item is the ideal fit for them from the comfort of their homes, without the need for a visit to a brick-and-mortar store. The app is designed to give customers a perfect shopping experience free of dressing rooms and check-out lines while providing the peace of mind as to fit.

“Our app was designed specifically to take the guesswork out of sizing and make things as convenient as possible for online shoppers, so enabling customers to utilize our sizing recommendations and navigate directly from our app to retailers’ sites is a natural step for us when it comes to working directly with the consumer,” said Ronen Luzon, CEO, and founder of MySize. “It’s another milestone in our ongoing development to improve the customer journey. We believe this type of direct shopping isn’t just an e-commerce solution, it’s a template for post-pandemic brick and mortar shopping in malls, where customers will be able to skip the check-out line and get what they want without the hassle.”