National flooring retailer on course for record year

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ONE of the UK’s fastest-growing retailers is on course for a record-breaking year on the back of new store openings in 2020 and increased online demand for its flooring products during the Covid-19 pandemic.

Whilst retail sales plummeted in October and with further disruption to the sector likely because of the latest UK-wide lockdown in November, Flooring Superstore continues to defy the gloomy retail environment.

The Northern headquartered retailer, which opened its third London store in three months on 31st October, saw its turnover increase by 35% in 2019/20 and the expectation is for this to rise further in 2020/21. Its turnover currently stands at over £35 million.

It has opened six stores in the UK in 2020 alone and now has a presence in 23 locations across England, Scotland, and Wales. This includes major cities such as London, Edinburgh, Newcastle and Birmingham.

It only began opening physical stores in 2017.

The growth has also led to significant job creation with over 80 jobs being created in 2020 and the majority during the peak of the first Government lock-down. New positions within the business varied from office and store roles, to drivers and warehousing operatives. 

Flooring Superstore, which was recently named as one of the top 25 companies in the North East to inspire Britain, now employs over 250 people nationally.

Chris Barber, Flooring Superstore chief retail officer, said: “With a few months left, 2020 is on course to be the most profitable and successful year in our history.

“Despite the pandemic, we have pressed on with our strategic bricks and mortar store opening programme and even when the stores have been closed during lockdown, we had the e-commerce side of the business to fall back on, and this has never been busier. 

“People have used this year to concentrate on home improvements so our online flooring sales have increased dramatically. Being reactive to the buying trend and having a strong online platform has allowed us to gain a bigger market share.

“Opening more stores puts us in an even stronger position, especially as we are able to offer our online pricing across the board.

“And this has a positive impact on jobs, with the vast majority of new colleagues starting with us during the height of the pandemic. 

“So, as we move into 2021 and with more store openings and new products planned, and with the effects of the pandemic hopefully easing next year, the future looks bright for our Flooring Superstore brand.”