As beauty and fashion trends evolve around the world, one of the best ways for brands to stay up to date on trends and consumer preferences is to leverage data insights. Perfect Corp.’s YouCam suite of apps currently has over 1 Billion downloads globally, and features thousands of AR-powered beauty and fashion filters for consumers to try-on virtually. With such an engaged and massive user base, the YouCam suite of apps provides a wealth of information on trending lip makeup, eye makeup, hair trends and much more.
When it comes to the most popular shades, the bright pink tones Cranberry Pink, Wild Strawberry and Petal Pink emerged on top as some of the most tried-on shades globally.
The rich, classic red tones Terracotta Red and Red Ribbon also received places in the top five as consumers embraced lip colour and makeup routines once again.