Native Unearthed hits Holland & Barrett and As Nature Intended


Native Unearthed is about to enter two of the UK’s biggest health retailers.

From mid-April, Native Unearthed will be available online from Holland & Barrett, the UK’s leading vitamins, minerals and herbal supplements chain. As Nature Intended, the retailer of organic, natural and ethical brands, are stocking the company’s volcanic natural deodorants in store and online this month.

Native Unearthed’s full range of 100% natural crystal infused deodorants, made solely from fresh, raw ingredients, will be available from these leading retailers.

Impressing Holland & Barrett and As Nature Intended by being the only deodorant to have an Allergy UK certification and being cruelty free, Native Unearthed’s range doesn’t block pores to prevent sweat. It creates an invisible layer on your skin that helps to prevent odour-causing bacteria.

Jade Ollivierra co-founded Native Unearthed when she was still at university. The brand was born out of frustration after Jade was unable to find a deodorant that was suitable for her sensitive skin. She commented: “We’re thrilled that our full product range is going to be available at Holland & Barrett and As Nature Intended. These are two of the most popular health retailers in the UK. They also uphold great values, which resonate with us here at Native Unearthed. It’s a great development for our business and one which we’re convinced will help take us to the next level.”

Jade continued: “It is fantastic to see that crystal and raw products are being recognised by leading retailers in the UK. We’ve had access to these ingredients for hundreds of years and now are we finally seeing the benefits and many innovative uses for them.

Native Unearthed’s product range comprises:

  • Native Unearthed Crystal Deodorant Original – a crystal deodorant made solely from volcanic crystal minerals. Nothing else. It leaves an invisible layer of natural minerals on your underarms which work around the clock to prevent the build-up of odour-causing bacteria. Accredited by Peta International, Cruelty Free International in association with BUAV/Leaping Bunny and The Vegan Society. This products also the Natural Beauty Award in 2015 from The Green Parent, after it proved to keep gym goers fresh through their work-outs
  • Native Unearthed Crystal Deodorant with Aloe Vera Leaf Juice – with the soothing and healing qualities of aloe vera, this deodorant is gentle, natural and  guaranteed to keep you fresh and odour-free all day long. Naturally hydrating, the aloe juices will give you an extra kick of moisture in your daily deodorant
  • Native Unearthed Crystal Deodorant with Mangosteen – a bottle full of nature. Mangosteen is a fruit bursting with antioxidants, nutrients and vitamin C. It contains a potent concentration of xanthones, one of the most powerful anti-oxidants ever discovered. Mangosteen is also known for its anti-allergic and anti-inflammatory properties and has been used for centuries in the Far East
  • Native Unearthed Crystal Deodorant with Raw Curcuma Longa Root – infused with the juices of raw curcuma longa root for your daily deodorant detox. Regarded as one of the planet’s most powerful plants, the curcuma longa root has been used for thousands of years in Ayurveda and Chinese medicine for its anti-inflammatory and antiseptic qualities. When blended with volcanic crystals, the result is pure bliss

All Native Unearthed deodorants have a wide set head for comfort and convenience. This premium shape is unique to deodorants available in the UK.

Green policies are also at the heart of everything Native Unearthed does. The company uses a combination of recyclable and biodegradable packaging materials and its website is wind powered.