Natural Instinct appoints NPD technologist


Premium raw pet food brand, Natural Instinct, has announced the appointment of Camila Segura as New Product Development technologist (NPD technologist) at the brand’s headquarters in Surrey.

Segura will be focused on extending Natural Instinct’s range of products, reflecting current market trends and new technologies within the industry. Using her background and qualifications in Nutrition and Food Science, along with recent experience working with coated products in the food industry, Camila will be reviewing current recipes, as well as developing new meals and treats for our beloved pets.

Using evidence-based nutrition, Segura looks forward to expanding existing ranges and is especially excited to lead the development of a brand-new line of treats which will launch early next year.

Discussing her recent appointment, Segura commented: “The food industry is constantly pushing brands to champion nutritious, transparent, high quality and safe products for long term consumption. I have followed Natural Instinct for a long time and they have always made the development of their products their highest priority, continuing to find ways to improve and update their recipes. I am really excited to be part of this continued growth and play a leading part in expanding their much-loved range.”

Sara Kinge, spokesperson for Natural Instinct, added: “We’re delighted to welcome Camila to the team as we look to grow our range of products. Camila’s experience and knowledge will be invaluable as we expand our current line of raw, nutritious meals and treats for cats and dogs. We look forward to supporting pet owners across the UK with innovative and tasty new recipes to cater for every stage of a pet’s life.”