Nature’s Finest announces new shelf coloured trays

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Premium potted fruit brand, Nature’s Finest has announced that this week it will start to move its range of fruit pots into new shelf coloured trays. Rolling out nationwide, the trays have been designed to colour coordinate with the fruit labels to make the pots stand out even more, and help consumers to find their favourite pot of Nature’s Finest fruit.

Georgina Edmonds, marketing manager at Nature’s Finest, comments: “At Nature’s Finest we are always looking for new ways to make our packaging stand out on shelf and be as easily accessible for consumers as possible. The new tray colours will not only correlate with the fruit pots but will also continue to share the key messaging of No added sugar and in-juice.”

The Nature’s Finest fruit in juice pot range includes mango, tropical fruits, peach, mango in coconut water, pineapple in coconut water, mandarin, pineapple, pomelo grapefruit and pitted prunes and is available in all major grocery retailers.