Nature’s Finest expands with Sainsbury’s and Asda listings


Fruit snack brand Nature’s Finest, is celebrating a double win as Sainsbury’s and Asda confirm they are extending the range of its premium potted fruit in stores from mid-September. Joining the already successful products, Nature’s Finest offers health conscious consumers a variety of delicious and tasty ambient fruit snacks.

From mid-September, Sainsbury’s will add the Pineapple in Coconut Water and Mango in Coconut water to its shelves, whilst Asda will list six new products to be distributed into 176 stores nationwide. These include 220g Peach in Juice, 400g Prunes in Juice, 400g Peaches in Juice and 700g Prunes in Juice.

Georgina Edmonds, marketing manager of Nature’s Finest, said: “Securing further extension in Sainsbury’s and Asda for the Nature’s Finest range is testament to the fact that shoppers are looking for more variety from the premium potted fruit sector. Ideal for on the go, home baking and as a breakfast boost, Nature’s Finest fruit is picked and packed at the peak of its ripeness to guarantee quality and is perfect for any occasion.”