Nature’s Finest launches on-pack messaging

New on-pack messaging

Nature’s Finest, the premium potted fruit brand is this week, launching additional on-pack messaging with new lid stickers.

Designed to communicate the health messages of Nature’s Finest fruit, the stickers will initially feature on the 700g Prunes and Peach with a view to rollout across the rest of the 700g range later in the year

The new messaging is targeted at both health conscious consumers and families to educate on the additional health and nutritional benefits of Nature’s Finest fruits.

Georgina Edmonds, marketing manager at Nature’s Finest comments; “more than ever, consumers are incredibly focused on the ingredients and food they put into their body.  As a result, we felt it was important to highlight the health credentials of Nature’s Finest fruits to enable us to reach a wider audience and meet our consumers needs.”

Celebrating perfectly ripe and ready to eat fruit, Nature’s Finest fruit is potted at the peak of its ripeness to lock in all its goodness and naturally sweet taste.  All Nature’s Finest fruit is potted in juice and contains no added sugar.