Premium potted fruit brand, Nature’s Finest is thrilled to announce the extension of its ready to eat jelly pots into Iceland and Booths. The jelly pots, which launched in 2018, were a significant shift for the brand as it took its first step into the chilled aisle. The new pots will be now be available in over 500 Iceland stores, and Booths stores from the end of July.
Available in two delicious variants; a Strawberry and Blackcurrant mixed pack, and a single flavour Strawberry pack, the Nature’s Finest jelly is made with tasty natural fruit flavourings and is low in fat with no artificial colours, flavours or preservatives. The jelly is also vegan friendly.
Georgina Edmonds, marketing manager at Nature’s Finest, comments: “This is a huge step for Nature’s Finest and one that we have been working hard to achieve. This increased distribution gives us the opportunity to reach a wider target audience and secure further brand awareness in the chilled aisle. The jellies have been hugely successful with shoppers to date and we believe this will also be the case with Iceland and Booths customers.”
Nature’s Finest jelly pots are now available in Home Bargains, Iceland and Booths (RRP £1.00).