NEOM grows skincare category with launch of Perfect Night’s Sleep facial cream


NEOM, the fast-growing wellbeing brand that offers a unique range of innovative products to help customers sleep better, stress less, boost mood, and improve energy in the UK and internationally, has grown its skincare category with the launch of the new Perfect Night’s Sleep Overnight Facial Cream.

Made from 98% natural and 86% organic ingredients and packaged with 100% recyclable packaging, the launch marks the exciting expansion of NEOM’s skincare range, and is a further example of NEOM’s innovative approach to NPD. It also reflects the business’s long-term growth strategy, which is underpinned by continued innovation and new product development.

Oliver Mennell, CEO of NEOM, commented:  “Continued innovation is a crucial element of our strategy to continue to meet evolving consumer needs, and we are pleased to introduce a new product targeted at enhancing wellbeing overnight. Our Scent to Sleep range remains the unrivalled best-seller among consumers, and we are excited to be boosting this category with a new product that aligns directly with the modern consumer’s requirements.”