NEOM Organics launches in the US via Anthropologie partnership


NEOM, the fast-growing wellbeing brand whose innovative products to help customers sleep better, stress less, boost mood, and improve energy, has partnered with US fashion and lifestyle retailer Anthropologie to sell through its e-commerce site

Through the partnership, nine core NEOM lines are now available to Anthropologie’s customers, as well as two limited-time Christmas gift sets.

The launch is the latest step in NEOM’s expansion into the US market, building on the successful launch of its US website last year, and the well-established e-commerce partnerships already held with Amazon Prestige Beauty and Nordstrom.

As restrictions continue to lift, the stresses of daily life increase and the festive season approaches, there is no better time for consumers to be looking after their wellbeing. The partnership will bring NEOM’s innovative and functional products conveniently to US consumers, helping them to sleep better and reduce their stress levels by harnessing the significant benefits of minerals and aromatherapeutic oils within its products.

Oliver Mennell, NEOM co-founder and CEO, commented: “This partnership represents an important platform for growth for NEOM as we start to bring our products to an even wider audience in the US. The US is a hugely exciting market for us, as we are already seeing significant growth potential and consolidating our position. Our product offer is truly unique versus anything else in the space – with 100% natural, sustainable and organic ingredients that have true aromatherapy benefits and look, feel and smell amazing.”

Nicola Elliott, NEOM Co-founder and creative director, commented: “At NEOM we are all about championing the small steps to reduce stress, get more sleep and improve mood and energy levels. Early feedback has showed us that attitudes to wellbeing and self-care are just as important in the US as they are in the UK, and with daily demands and stresses only increasing, we’re looking to help US consumers to improve their stress levels, mood, happiness and sleep. 

We have seen incredible demand for our products among our US customer base, with our popularity through our existing partnerships with Amazon Prestige Beauty and Nordstrom better than we could ever have hoped. Our journey in the US has only just begun, and we can’t wait to see what’s next.”

Karylyn Handel, assistant buyer for beauty at Anthropologie, commented: “NEOM offers beautiful, luxurious products to create moments of well-being in the comfort of your own home. I personally like to drop essential oils into my diffuser pod, fill up my tub with the bedtime hero bath foam, and relax my day away.”