NEOM Organics opens pop-up wellness store at Westfield London


NEOM is thrilled to share its new pop up store at Westfield London. Coming to Europe’s largest shopping centre, the beautiful new boutique has been lovingly designed to give you the ultimate NEOM wellbeing experience. An oasis of calm amongst the hustle and bustle, simply stepping inside will help you feel good.

A perfect physical representation of NEOM wellbeing, the new store will offer a truly unique shopping experience, including complementary consultations, recommendations on the 100% natural fragrances and luxury gifting to boost your wellbeing, as well as all-encompassing wellbeing advice from expertly trained Neomologists. Shoppers will be encouraged to go on their own scent journey to discover their true underlying wellbeing need, before exploring each of the four wellbeing ranges; Sleep, De-stress, Energy and Mood Boosting.

Neom founder and creative director, Nicola Elliott on the new Westfield London pop up: “We are so excited to bring our beautiful wellbeing pop up to the iconic Westfield London. It’s a haven of calm; step inside and you’ll instantly feel good, we’ll make sure of that! We’ve spent a lot of time pouring over the details of this pop up, so you get the full NEOM wellbeing experience. Before you explore each of the wellbeing ranges, we encourage you to take the Scent Discovery test – you might be surprised by the results! As well as lots of interactive touch points, our Wellbeing Experts will be on hand to provide you with advice on the small steps that can make a big difference to your wellbeing.”

Myf Ryan, CMO Europe and group director of brand and strategic marketing for Unibail-Rodamco-Westfield, said “The new NEOM pop up is an exciting new experience for shoppers at Westfield London, which is becoming a truly unique beauty destination in the capital. The new boutique is a must-see for beauty enthusiasts to immerse themselves in the wellbeing space.”

After spending seven hectic years working 60 hour weeks as an editor for glossy magazines, NEOM Organics founder Elliott noticed her own wellbeing was being affected by the stress and demands of a modern day busy life. This kick started her own wellbeing journey, as she trained as an aromatherapist and nutritionist and from there, together with business partner Oliver Mennell, NEOM Organics was launched in 2005. The brand now boasts 3 beautiful stores in Wimbledon, Leeds and Guildford and is stocked in major retailers, independent spa’s and salons and distributed overseas.