Nespresso launched its new pop-up Boutique at Brent Cross Shopping Centre. The new pop up will allow Brent Cross shoppers to experience the premium quality coffee offering from Nespresso, access to its range of machines, and the Boutique concept just in time for Christmas.
The pop-up, located on the ground floor, provides customers with the Boutique experience where the Nespresso Coffee Specialist team will guide shoppers through the range of beautifully designed machines and accessories from Nespresso.Visitors to the pop-up will also be invited to sample the collection of 23 premium Grands Crus coffees to discover their perfect blend. Nespresso Club Members can also hand in their used capsules at the pop-up so that they can be recycled. This supports the Nespresso goal of increasing recycling rates, as part of The Positive Cup Program.
The Brent Cross launch follows the hugely-successful pop-up at Bluewater Shopping Centre in August, which led to the opening of a permanent Boutique last month. This concept will be touring the UK and Ireland throughout 2016 and is part of the Nespresso strategy to trial new concepts and locations to deliver the unique Nespresso experience directly to new customers.
Francisco Nogueira, Nespresso UK & ROI managing director, said: “We are pleased to roll out our successful Boutique concept on a smaller scale at this new location, inviting shoppers to sample our innovative brand experience. We created the pop-up as a direct result of feedback from Club Members and we look forward to welcoming existing and potential Club Members to experience our 23 Grands Crus and machines. This pop-up concept is enabling us to invite the public to engage directly with the brand at a range of locations in the UK and Ireland.”