Nespresso has launched its new boutique at Westfield London shopping centre in White City, as the business looks to expand its retail strategy in the UK. This new boutique will give coffee loving shoppers the opportunity to experience Nespresso’s range of top quality Grand Cru coffees and machines.
The eighth boutique in the UK is located on the first floor opposite Gap. A team of highly trained Coffee Specialists guide customers through the Nespresso range of beautifully designed machines and accessories from Nespresso. They can also sample the range of 23 Grand Cru coffees at the designated tasting area where they can discover their preferred blend.
This latest boutique follows hot on the heels of new boutiques at Bluewater Shopping Centre and a new Nespresso outlet in Limerick. Customers will also be able to experience the Nespresso offer at a new pop up at Brent Cross shopping centre, which is opening on the 19th December.
Francisco Nogueira, Nespresso UK & Ireland managing director, said: “We’re excited to launch our eighth boutique at Westfield London. This is an incredibly popular destination for UK shoppers and tourists and we know there is a great deal of desire for Nespresso in this area. Our retail expansion continues to be a priority for the business, as consumer demand for the Nespresso brand across the UK and Ireland grows. In 2016, we will be focusing on new locations for both our permanent boutiques and our new pop-up experiences as we know there is appetite from our customers to experience our Grands Crus and learn from our Coffee Specialists.”
Nespresso Club Members can also return their used capsules at the boutique so that they can be recycled. This is part of The Positive Cup program, Nespresso’s sustainability programme to make every cup a positive cup. The Westfield boutique will also be a pick up point for online orders, with shoppers able to pick up their orders just two hours after ordering.