Nespresso is introducing a new self-service concept to the UK for the first time in Selfridges London. Launching on 15 June in the redesigned Nespresso boutique, ‘Self-Selection’ will allow customers to choose and pay for sleeves of Nespresso capsules in minutes without any assistance. This is the latest step by Nespresso to introduce innovative retail services that meet consumer desire for convenience and choice.
The automated service provides an intuitive experience for Club Members, looking for their favourite Grands Crus. After picking up a Nespresso bag on arrival, customers can select whatever capsules they require from the self-replenishing wall of coffee. Once they have selected their favourite Grands Crus, they will place their bag in an automated machine, where using the latest in retail technology innovation, the bill is totalled. The whole process has been designed to create a seamless consumer purchasing experience.
Francisco Nogueira, Nespresso UK managing director, said: “‘Self-Selection’ is the latest in a pipeline of innovative services by Nespresso designed to meet customer needs for convenience and choice. Innovation is part of our DNA. From our machines to our customer services we are always looking to develop experiences that excite our customers.”
Self-service is the latest retail service to be introduced by Nespresso to improve the coffee experience for its customers. At the end of last year the boutique at Bluewater Shopping Centre in Dartford became the first globally to trial a newly designed customer shopping experience using mobile technology. Coffee specialists in the boutique were given tablets to take customer orders, avoiding the need to queue.
“We are committed to creating the perfect coffee moment for consumers, whatever their need. We have our coffee experts on hand to help people explore our range of high-quality coffees, but many of our customers know exactly what they are looking for and this introduction will allow them to grab their favourite coffee with ease,” Francisco adds.
Although this is the first time the concept has been introduced to the UK, ‘Self-Selection’ has been rolled out in a number of markets, including Asia, Europe and North America. The most recent self-service area launched on Dublin’s Duke Street and has proved highly popular with customers who wish to make their selection quickly.
The new terminals form part of on-going refurbishment works taking place at the Selfridges boutique in London. The boutique re-opens to the public on the 15 June.