Neteven adds new marketplace with Spartoo partnership

Neteven, the marketplace distribution solution, and Spartoo, one of Europe’s leading online footwear and fashion marketplaces, have signed a partnership to expand the online distribution of products and integration of new brands through Neteven.

A brand integrated on Neteven will now be able to distribute its products on Spartoo’s marketplaces in France, Italy and the United Kingdom.

Spartoo said it chose to partner with Neteven because of the profile of Neteven’s customers and the technical strength of the Neteven team.

Neteven’s marketing product team has worked closely with Spartoo to create a comprehensive technical integration. By integrating Spartoo’s marketplace, Neteven customers will benefit from Spartoo’s e-commerce platform, traffic (14m visitors per month in Europe), presence in 20 European countries, brand power and the good reputation of its customer service, the company said. The first merchants to be successfully launched on Spartoo include European fashion retailer SoJeans.

Greg Zemor, co-founder and marketing director of Neteven, said: “Spartoo is a leading player in the world of fashion. We are delighted to have been selected to accompany them on their conquest of European e-commerce. Neteven is continuing to expand its European presence, with offices in London, Paris and Berlin.

“Neteven and Spartoo’s aims are perfectly aligned: provide our European customers with an international distribution platform. Our teams are working very closely together to support the distribution projects of new merchants.”

Boris Saragaglia, founder and CEO of Spartoo, said: “Today, nearly one third of e-tailers sell on marketplaces and sales on marketplaces are constantly increasing. So, it is almost natural that we wanted to be a big part of this trend. Above all, this new development allows us to propose even more choice to our customers and therefore, give them more satisfaction.”