The new UK and Ireland Domino’s Pizza app has launched to Android and Apple users, with a revitalised, customer-centric user experience.
The latest update brings new features to Domino’s pizza-loving user base, including light and dark mode views for greater personalisation, Google Pay integration, and increased order personalisation with a timesaving reordering feature.
Domino’s called upon mobile technology specialists Apadmi to refresh the existing app. The new app has accelerated Domino’s approach to digital transformation by using data and insights to drive decision making and generate increased revenue.
Kelly O’Connor, digital product manager at Domino’s, said: “The Domino’s app is the driving force of our digital offering, but our vision is to push the boundaries and reimagine its potential. We selected Apadmi to help us realise this vision and we have been working together in close partnership to bring the new app to life. We’re pleased to release a more personalised experience and some market-leading ordering features, with a fantastic initial response from our pizza fans.”
Apadmi’s 200-strong team of mobile experts have been at the forefront of the development programme and will continue to work with Domino’s on further optimising the app and future feature releases.
Matt Hunt, chief client officer for Apadmi commented: “Domino’s is the food company of the future. Their eagerness to incorporate digital into each stage of the customer journey and to really push the boundaries of innovation through UX and systems integration has resulted in a high-performance, customer-focused platform which truly reflects the brand’s personality.”
An extensive usability testing programme was carried out prior to launch to ensure the new app performs specifically to the needs of the Domino’s customer base, while continuing to drive sales conversions.