New appointment as Belvoir Fruit Farms invests to grow

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Premium soft drinks producer, Belvoir Fruit Farms, has appointed Paul Parkins to the new role of chief operating officer in a move which demonstrates its continued commitment to growth, both at home and abroad.

Previously International MD of Tyrrells and, before that, MD of both Albert Bartlett and United Biscuits Ireland, Paul’s appointment is further evidence of Belvoir’s determined growth ambitions – having already invested in a multi-million production plant and appointed Sarah Morris, formerly of Boots, as head of brand and Lee Hemmings, formerly of Tyrrells, as director of international.

Already the market leader in premium adult soft drinks and the fastest growing player in premium adult cordials within UK Grocery, Belvoir’s bold invest to grow programme is now entering a new level.

Owner and managing director, Pev Manners, said: “Belvoir has always been about quality, provenance and integrity. Paul’s experience will help us build on those strong credentials and realise our growth ambitions fully.  He completes our senior management team and frees me up to focus on our customers and the media.”

Parkins concluded: “Belvoir is a fantastic business.  I’m very excited to be joining such a strong team and have the opportunity to accelerate our premium soft drink growth across both the UK and internationally.”