New Beauty Daily menopause findings reveal consumers’ biggest health and beauty concerns

Striving to break the menopause taboo, Clarins Beauty Daily analysed Google data to find out what UK women are searching for the most when it comes to menopause concerns and how this can best inform beauty, wellness and health brands. In the new data, we found that Brits are more concerned about weight changes than any other symptoms, with a total of 308,160 searches a year. 

Post-menopause bleeding is the second most common menopause concern with a total of 244,320 searches – suggesting that there needs to be more awareness surrounding this. Whilst post-menopause bleeding can be caused by changes in hormone levels, according to the NHS, women who experience any post-menopause bleeding should get checked by their GP. 

Following post-menopause bleeding, joint pain is the third most searched for menopause symptom in the UK with 143,520 searches. ‘menopause joint pain’ is the leading search query within this category, followed by ‘can menopause cause joint pain’ – revealing that many Brits are unaware that the menopause can also impact the joints. 

The UK’s top 10 menopause concerns:

(yearly searches) 

  1. Weight gain – 308,160
  2. Post-menopause bleeding –  244,320
  3. Joint pain – 143,520
  4. Hot flashes – 131,280
  5. Breast pain – 125,880
  6. Hair loss – 112,560
  7. Headaches – 92,400
  8. Bloating – 79,440
  9. Perimenopause period changes – 76,440
  10. Itchy skin – 73,440

When looking at what symptoms Brits are searching for on Google from the NHS specifically, ‘menopause weight gain nhs’ leads the way with 7,080 yearly searches followed by acne NHS related searches at 5,880. Other common NHS searches include a sore clitoris area (5,760), hair loss (4,800) and itchy skin (3,840).

Whilst the findings reveal the most common menopause symptom searches, Beauty Daily also delved into Google search data to find out the leading search terms relating to the best menopause remedies. The findings reveal that Brits are searching for the best menopause supplements a total of 165,240 times a year, with ‘best lubricant’ menopause related queries following behind at 41,040 searches. 

In terms of beauty maintenance, women in the UK search for hair solutions and treatments more than any other beauty category. With hair loss known to be a common menopause symptom, Brits are the most interested in finding shampoo that can treat hair loss and thinning. According to Google, finding the best menopause hair remedies equates to a total of 20,160 searches a year, compared to 17,520 searches relating to the best solutions and products for menopausal skin. 

Emma Bardwell, specialist menopause nutritionist, states: “With the correct evidence based information, menopause can be a time of immense growth. However, many women are suffering debilitating symptoms. The more we talk and share and join the dots, the better able we are to navigate this remarkable transition.”

Also sharing on The Drum, Lorraine Barnett, marketing director at Clarins UK, states: “As a brand that truly embraces beauty at every stage, it was important to us that the media campaign for Super Restorative was about more than just a range of products. It was imperative for us as part of this campaign to drive change in breaking the taboo around menopause and show our customers that we are a brand they can trust at every life stage.” (on a wider menopause awareness approach and partnership with Hello Magazine).