New brand JIN JIN launches fermented ‘superdrink’ in the UK

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New drink brand JIN JIN has launched its cultured fruit and vegetable drink concentrate as it looks to bring the ancient Asian drink to the UK. Packed full of probiotics and complex enzymes from more than 35 raw and natural ingredients, JIN JIN is a fermented drink containing living beneficial bacteria.

Using traditional methods of fermentation, JIN JIN is made from different kinds of fruits, vegetables, mushrooms, and cultures. This ancient process produces beneficial bacteria, supporting gut health which helps introduce balance to the body’s functions. 

Fruit and vegetable-based enzyme drinks are already a popular health trend in Asia, and the European kombucha market was worth nearly £180 million in 2019 and is expected to reach roughly more than £580 million by 2020.

Low in sugar content, JIN JIN is a great alternative to sugary soft drinks and a gluten-free, dairy-free and vegan ingredient for every occasion. Unlike fermented tea-based kombucha ready to drink products, JIN JIN is a cordial, similar in consistency to honey and it’s recommended to mix 1 part (20ml) of the concentrate with 10 parts water (still or sparkling). The drink can also be added to smoothies, or used as a mixer in your favourite cocktail.

The company is the brainchild of founder Sohn Supradya Aursudkij, who quit her job in fashion and events to set up the business last year.  The idea evolved after she discovered this miraculous fermented drink, which has greatly benefited both herself and her partner who suffered physically and emotionally from a busy way of life. Unable to find anything like it in Europe, she decided to bring the drink to the UK. 

Sohn Supradya Aursudkij, founder of JIN JIN, commented: “We live in a fast-paced world, which sometimes makes us overlook our physical and emotional wellbeing. It has become my mission to share JIN JIN with everyone I can. I truly believe that good wellbeing creates positive energy and makes us feel at our best, and when we are at our best we can achieve anything. I want JIN JIN to be part of peoples’ journey towards better health and can’t wait for people to discover it.”

JIN JIN also contains Lactobacillus, a super probiotic that plays the main role of defending bodies from unwanted bacteria and can help break down food, and absorb nutrients. 

JIN JIN is currently available online, starting from £25 for 10 x 20ml bottles (10 servings), in 750ml bottles (37.5 servings), or on a subscription basis.