New disposable vaping pod aims to take e-cigarettes into the premium league

Acclaimed vaping company Vape Dinner Lady’s new best-in-category e-cigarette has been released and is designed to help smokers looking to make the switch from cigarettes.

It is the UK’s first disposable e-cigarette pre-filled with premium quality Vape Dinner Lady e-liquid and pre-charged so it is ready to vape straight out of the box.

Available in 3 premium flavours; award winning Lemon Tart, Blue Menthol and Smooth Tobacco – each device is approximately equivalent to a pack of 20 cigarettes and retails for just £5.99.

Smokers or vapers need no prior knowledge or experience – it’s believed to be the easiest and most convenient premium vaping device on the market.

This presents a much larger selling opportunity for the retail and convenience sector, where closed-system devices are expected to hit £154M in UK sales in the next 12 months.

Vape Dinner Lady’s chief marketing officer,  John Taylor said: “Our Disposable Pod is a game changer.  Feedback from consumer trials has been overwhelmingly positive, based on our award winning flavours, look and feel of the device and an attractive £5.99 price point.

“In fact the device appeals to a wide range of consumers, including smokers looking to switch from cigarettes, smokers who have tried vaping but not found the right product and vapers who need a reliable and convenient back up device.

“It is a great new retail opportunity for a huge market. 15% of the UK adult population still smokes cigarettes and one third of these people have never tried an e-cigarette.  This will help retailers and convenience stores win new customers, with a higher conversion rate that will drive a higher margin and increase the average order values.”

Public Health England have stated that vaping is 95% less harmful than smoking cigarettes, and this device provides an attractive new solution. (PHE 6th Feb 2018)

The quality of the device stands out, featuring a sleek aluminium casing, a large 1.2ml translucent reservoir, an organic cotton coil, ergonomic design, a 300mAh battery and a blue LED power light.

In addition, the distinctive new Dinner Lady e-cigarette packaging design features a flip-lid pack which creates presence on shelf, ensuring it looks as good as it tastes.