New fruit bar, Get Fruity, to launch in Ocado



Get Fruity, a new fruit bar with a difference, claims it is on a mission to bring some colour to UK consumers this autumn as it launches three delicious flavours in Ocado from late September with a RRP of £2.80 for a pack of four.  The three different bars include Juicy Apricot Orange & Ginger, Scrumptious Strawberry and finally Moist Mixed Berry, these fruit bars are the perfect on-the-go snack for both adults and children alike.

Made with quality ingredients including virgin coconut oil, oats and fruits, these delicious bars are moist and naturally sweetened by fruit and fruit juice, the company reports. What’s more they are bright and vibrant in colour which is all natural, appealing to consumers of all ages.

Davina Whiteoak, founder of Get Fruity, said: “I noticed over the years that fruit bars seemed to look dull and looked nothing like real fruit. This is how the idea for Get Fruity came about, a fruit bar that looks and tastes exactly how a fruit bar should.  The ingredients and nutritional benefits of Get Fruity are very important and we have found that the bright colours of each bar are very appealing to children, kids love them.”

Davina Whiteoak is a qualified chef, she has 15 years’ experience in developing and launching food products including Del Monte.