New mobile platform, bigDL, aims to transform local shopping for high street retailers

Creators of a new end-to-end mobile based content platform are aiming to transform local shopping.

Big Deals Local (bigDL), which is currently in beta and due for its full launch in October, gives consumers a bird’s eye view of the high street, encompassing new products, current deals and “what’s hot” in local stores tailored to each shopper’s interests.

The new shopping experience is currently trialling in Londis, Beales and Heron Foods ahead of an official launch on 1 October 2014. The company said it is also in talks with several major retailers, brands and suppliers which are soon to be announced.

The ‘disruptive’ content platform aims to re-energise local high streets across the UK by improving how high street retailers communicate with local shoppers, while saving consumers time and money.

Customised to the individual shopper’s interests, the bigDL platform enables retailers to provide targeted, timely and relevant news and offers to shoppers online, on mobile and on-the-go through proximity alerts on the high street.

New mobile marketing platform for high street retailers

New mobile marketing platform for high street retailers

BigDL said it is also improving the in-store experience through its innovative mobile couponing system, which can help reduce queue times. This patented MPoS solution integrates with existing till systems allowing customers to quickly tap and redeem their vouchers and do away with pen and paper coupon redemptions.

A number of chain retailers have described the bigDL platform, as ground breaking, transformative and a “game changer” giving them a unique omni-channel catalyst to stimulate high street footfall and drive their online sales.

BigDL claims it reinforces the retailers proposition by utilising in-store beacon technology to ‘alert’ customers to their current relevant offerings and measures the effectiveness of each communication whilst enhancing the shopping experience. BigDL then enables promotions to be measured through to the resulting purchase by individual shoppers delivering an end-to-end capability like no other.

As well as providing consumers with the best local offers, bigDL is also a content platform that enables them to save and share exclusive deals, new products, and latest fashions for themselves, friends and family. BigDL also offers rewards for customers on purchase through the epoints program which has been adopted at over 2,000 online retailers, publishers and stores.

The bigDL platform enters the market with the high profile backing of serial entrepreneur, Bryan Duffy who has invested over £17m in the business and plays an active role as chairman. BigDL founder and CEO, Matt Norbury launched his first tech start up 12 years ago at age of 18 and is the driving force behind an experienced management team. BigDL has a multi-million pound marketing budget to use TV, radio, local press and other media to promote bigDL to UK consumers over the next eighteen months.

Norbury said: “BigDL is a pioneering, disruptive new content platform that will revolutionise the market for both shoppers and retailers. We’ve created a platform that provides consumers with genuine value and retailers with an end-to-end system for managing, planning and delivering the best deals and value-add communication for customers. The retailers’ ability to react is transformed with our approach to real-time communication and we’re only at beginning in terms of what can be done.

“Time, range of choice and convenience are all key factors in the bigDL experience. By sourcing the most up to date, relevant deals, we locate items consumers are looking for instantly and for the best value cutting unnecessarily wasted time and money.”

Vision to revitalise high streets

Vision to revitalise high streets

The retailer’s package prices range from £7.50 to £25 per week per store. Retailers are guaranteed a return on investment of at least 100% in their first year, the company claims.

Duffy said: “In order to create affordability the annual cost of our premium package is less than 10% of the wages of the average paid to a single shop employee. Retailers, with no capital investment required and no financial risk can use bigDL to galvanise their own omni channel capability as bigDL promotes their high street shops and also their online and mobile offerings.”

BigDL said it works carefully with its partners to give an optimum pricing system that doesn’t obscure the deal’s true value. The platform and the team of experts curate value through exclusivity, affordability, product quality and other characteristics, basing results on more than just cost.