New natural nacho crisps brand Cornitos expands into Scotland and Wales

Cornitos, the natural nacho chips brand designed specifically for the convenience retail sector that made its UK debut in London and the Midlands in May, is extending coverage to Scotland and Wales.

The Cornitos 70g sharing pack, pricemarked at £1, was initially launched through the Dhamecha Cash & Carry group and national delivered wholesaler, Suma Wholefoods. It is available in four flavours, from “mild to wild” – Lime and Mint, Barbeque, Thai Sweet Chilli, and Peri Peri. Each is gluten free, vegan, non-GMO, cholesterol free, with no artificial colours, flavours, or preservatives.

Cornitos are now available to independent and branded convenience stores through wholesaler United Wholesale Grocers’ depots in Glasgow and Gateshead, and Cardiff’s Global Foods.

Fraser Heenan, chief executive and co-founder of Glasgow-based Blaze XK, the company that brought Cornitos to the UK from India, said: “Cornitos has been extremely well received by trade partners and customers alike with over 100,000 packs already in convenience channels in the two months since we launched.

“Consumer and retailer trials in Scotland during May delivered praise for the brand’s premium quality and taste, while stores reported high levels of interest in the brand and repeat purchase rates.”

Heenan, a former senior executive for telecommunications group Three, discovered Cornitos when he was in India on business. “I brought some home and we liked them so much that I got in touch with the brand owner to agree an exclusive distributor contract for the sale of Cornitos in the UK,” he explained.

“We’ve very much tailored the flavours to the local market and will launch a further exciting flavour before the end of the year.”

The brand is being marketed via social media channels including Instagram and consumer sampling.

“Cornitos brings a new dimension to the healthier snacking category with natural flavours from the Himalayas and around the world giving it a point of difference in the snacks aisle.” Mr Heenan continued. “Premium packaging delivers high-impact appeal for consumers who have the opportunity to enjoy an exciting, global snacks brand for the first time.”