New Oracle product claims to boost retailers’ customer-centric planning


Oracle has announced enhancements to its retail category management software, which it claims will help retailers improve sales through a customer-centric planning process to create tailored assortments, pricing and promotions to specific customer segments.

The new release delivers several significant updates that help deliver actionable insights, identify valuable customer segments, and accelerate time-to-value, the company says.

Oracle claims the new release of Oracle Retail Category Management enables retailers to:

  • Accelerate planning using pre-configured, automated processes aligned to industry best practices that incorporate advanced data analysis and visualisation, leveraging multiple data sources including market data along with a retailer’s own data
  • Reduce implementation time and cost with expanded templates and data models that dramatically simplify integration of data from multiple third-party syndicated data sources including internal sources, such as customer loyalty cards and point of sale information
  • Improve profitability by helping to create space-aware, tailored, assortments by using new embedded forecasting, customer segmentations and consumer decision trees

Built on the Oracle Retail Predictive Application Server, Oracle Retail Category Management is the latest solution update within the suite of Planning, Optimisation, Forecasting and Supply Chain solutions that are based on the flexible and scalable platform.

Oracle said it will provide more information and demonstrations of the product at the upcoming National Retail Federation Convention exposition on 14-15 January 2013 at the Jacob K. Javits Convention Center, New York City, Booth #721.

“Oracle Retail Category Management provides grocers, hardlines and other retailers with a significant step forward in creating a better customer experience through targeted product offerings,” said Mike Webster, senior vice president and general manager, Oracle Retail. 

“The solution helps to define, speed up and improve the category management process and enables managers to leverage better insight to create category winners and drive performance.”

Oracle has also announced new releases of Oracle Transportation Management and Oracle Global Trade Management with enhancements and new products to extend support for global transportation and trade compliance and customs processes.

The new releases include new transportation and global trade management capabilities including fleet management, transportation sourcing, transportation business intelligence, transportation planning, rail transportation, workflow and event management, freight payment, billing and claims, document management and customs management.