Nectar card holders can now collect points when they shop on eBay, as a result of a new partnership between the UK’s leading loyalty programme and largest online marketplace.
According to the two companies, the move will benefit millions of consumers by combining the spending power of Nectar’s 18.5m collectors and eBay UK’s 17m unique monthly visitors. It is an extension of the affiliate relationship that eBay previously had in place with Nectar eShops, where shoppers earned points if they clicked through nectar.com.
Now, eBay shoppers will be able to collect points on successful bids and ‘buy it now’ transactions once they have linked their eBay account and their Nectar card. eBay’s largest categories for UK shoppers are fashion, home and garden and electronics, with 65% of goods traded on the marketplace globally now bought new or at a fixed price.
eBay.co.uk shoppers who are not currently Nectar card holders will be able to apply for a card via the eBay website. Transactions must be made via PayPal in order to be eligible for points. Once accounts have been linked, Nectar collectors will be able to collect points on a range of products from the 60m live listings on the UK site – from clothes and accessories, to furniture and electronics.
The partnership is claimed to mark a significant step in extending the proportion of household items on which Nectar points can be earned. Currently points can be earned on 50% of household spend – including groceries, DIY, holiday bookings, household bills and petrol. The addition of eBay as Nectar’s strategic online retail partner is a significant step in increasing the level of household spend eligible to earn Nectar points, the loyalty scheme operator said.
Jan-Pieter Lips, managing director of Nectar, said: “This partnership will have similar reach to those we have in place with other household names such as British Gas, BP and Homebase, which have enabled millions of people to collect Nectar points and get ‘something for nothing’ on their daily household spend.
“eBay is one of the most popular online shopping sites in the UK and Nectar has a fantastically engaged, savvy community of collectors so the two brands are a natural fit. It’s testament to the strength of our proposition that eBay has chosen to partner with us and it marks a clear strategic development and a commitment to digital for Nectar as a business, as well as an appropriate way of celebrating our tenth birthday.”
Alex Von Schirmeister, vice president of marketing for eBay in Europe, said: “Half of all UK online shoppers visit eBay each month and this new partnership will allow us to reward their loyalty and keep them coming back to the site even more often. As we all start planning for Christmas, UK shoppers will remain value conscious. eBay has the advantage of offering customers a selection of new items from our 100 high street partners including big names in fashion and home and garden, making it easy to browse, compare prices and find that ideal gift or purchase.
“By investing in the Nectar programme and promotions planned for later in the year, all of our 190,000 eBay UK business sellers will benefit from a potential boost to their sales in the important Christmas trading period.”
Consumers will be able to collect Nectar points directly from eBay.co.uk site in October 2012. To celebrate the launch, eBay will be running a number of promotions in key categories over the Christmas shopping period.
The eBay announcement follows the recent launches of two other new Nectar reward partnerships with Oxfam Unwrapped and Tragus Group, operator of Café Rouge, Bella Italia and Strada.