UF International is launching PeaPops in the UK and targeting the healthy snacking market.
According the company, PeaPops were born out of a love of snacking and a desire to produce a healthy snack with no compromise on taste. As Pea Pops are made from chickpeas, they are nutritionally more dense than many other snack products. PeaPops have 20% plant-based protein, are high in fibre, gluten free, vegetarian and, because they are popped using heat compression technology, have 60% less fat than regular fried chips.
With 39% of snackers looking for healthier options, Pea Pops meet the growing demand for more nutritious, great tasting snacks.
Pea Pops are available in three flavours: Smoky BBQ, Chilli & Lime and Cheddar & Onion and come in two pack size: single serve 23g and 80g sharing bag. They are competitively priced with a RSP of 86p for single serve and £1.99 for sharing bag. UF International will also be selling via its own website www.peapops.co.uk and Amazon. And it is supporting the brand with a social media campaign and planning brand activation events for the future.