New Sainsbury’s listing for eatlean

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Eatlean, the high protein, low fat cheese, has secured a new listing with supermarket Sainsbury’s, launching into stores on 15 July. 

The listing sees eatlean available for the very first time in 275 Sainsbury’s stores nationwide, with the range including the eatlean 200g block (£2.50) and eatlean 180g grated (£2.00).

Following a recent brand refresh and revision of the recipe formula, eatlean is now softer in body, creamier than ever and an even better eat – but still 100% natural and containing 90% less fat, 45% more protein and 55% fewer calories than standard full fat cheddar.

George Heler, founder of eatlean, comments: “ This new listing is a very exciting time for us, as it gives us the opportunity to showcase our range to Sainsbury’s customers and put cheese back on the menu for those who love cheese but want a healthier option. 

“While we understand that these are difficult and unprecedented times for many businesses, at eatlean we have found ourselves pushing ahead with activity, thanks to a surge in consumer interest for products which are not only healthy, but that taste great also.

“eatlean is a tasty, healthy and easy alternative that can be enjoyed by anyone who loves cheese and thanks to the different formats, it can be readily adapted to fit everyday routines, allowing consumers to make better choices without having to compromise on taste.”

To support the listing, eatlean are investing in a multi-channel PR and marketing campaign, including media advertising, social media investment and influencer outreach.