Social Ads, an innovative new tool from Emarsys, a leading provider of cloud-based marketing technology, will enable brands to target customers via highly personalised social media advertisements on Facebook, giving them another channel to engage, convert and retain customers.
Social Ads integrates with Facebook’s customer audiences to allow marketers to scientifically target individuals via automated advertising campaigns more accurately than any other solution. For the first time, marketers can make full use of their own customer behaviour and lifecycle data to reach customers in real time on Facebook – fully automated and from within the eMarketing Suite. Email responses, web behaviour, purchase history and product affinity can all be enhanced with Facebook’s own profile data to create a true 1-to-1 customer experience on the world’s most popular social network. This degree of flexibility and level of data integration has not been seen in social media marketing until now.
They will also have the ability to build lookalike audiences of their most profitable customers, helping extend the reach of campaigns to target prospective audiences with similar interests.
Ohad Hecht, COO at Emarsys, said: “Facebook is already a great medium for customer acquisition, and now with Social Ads it also becomes a highly effective advertising channel for retention marketing. With so many emails remaining unopened, marketers now have an additional weapon in their armoury to target unresponsive customers and decrease churn by producing highly personalised advertisements, delivered at exactly the right time.”