A new and innovative approach to retail promotions is now available in the UK.
Promotional staff “Pinger” is a patented commercial wearable computer, which displays advertisements and makes use of old fashioned face to face communications.
Using an app, retailers can also upload their own special offers directly to the system from their smartphones and send them to shoppers’ smartphones, displaying their ads on screen.
Pinger and staff effectively gives retailers a mobile shop out and about in the shopping centre, high street or transport hub; sending e-vouchers advertising and vouchers directly to smartphones.
Pinger scans for smartphones and sends electronic vouchers directly to shoppers via Bluetooth, SMS, MMS, Web Portal or iBeacon. With the use of the specially developed software, photographs are taken and Facebook likes promoted too.
“It’s all about engaging with shoppers and getting your products onto shoppers mobile phones, driving footfall and using a new way to connect and make sales – it’s also about giving you a mobile shop out and about on the street,” said Phil Barnett the developer of the system.
Barnett was honoured as a Business Hero at No 10 Downing Street for the Pinger system.
In one recent campaign at a shopping centre, staff captured data, took photographs, won Facebook likes and encouraged shoppers to follow a trail to “Hidden Gems” product lines to increase sales and footfall at participating stores. The computer was also used to tweet and use Pinterest on the retailer’s behalf.
The system can also make use of EPOS to sell on the spot or take deposits.
“With the Hidden Gems promotion we actually increased sales and drove footfall, unlike most retail promotions which can attract people in for a free show but tend not to encourage them to make actual purchases,” said John White, manager, Cherry Tree Shopping centre.