New York retail show enlists Tensator’s virtual assistant as greeter

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NRF 2012, the National Retail Federation’s New York trade show, is using Tensator’s virtual assistant as the official greeter at its event at the Jacob Javits Center in Manhattan, 15-17 January 2012.

The Tensator Virtual Assistant is described as a next-generation digital signage solution that uses the latest in projected imaging and audio-visual technology to create the illusion of a real person.

As the official greeter at NRF 2012,  the Tensator Virtual Assistant will provide directional guidance, event and party information as well as ‘need to know’ show information to over 22,000 show attendees with custom tailored messages for each day of the show.

“Retailers travel from all around the world to learn about the latest developments in retail technology at Retail’s BIG Show,” said Susan Newman, senior vice president, conferences, National Retail Federation.

“The Tensator Virtual Assistant is exemplary of the kind of innovation our attendees expect to see. The projected imaging grabs your attention and the surround sound speaker system ensures you hear the messages above the show noise.

“Welcoming, always on and never tired, the Virtual Assistant communicates consistent, precise and essential show info to a multitude of people at the same time continuously.”

Located in the registration area of NRF 2012, the Tensator Virtual Assistant provides over a dozen scripted messages tailored specifically to each day’s events.

“With so much activity going on at Retail’s BIG Show, the Tensator Virtual Assistant provides the industry’s most advanced solution to delivering mass information in the most  compelling, attention-getting manner,” said Bill Vetter, general manager, Tensator.

“Fully customised, we worked closely together with NRF to deliver a show greeter that ensures attendees are both informed while being impressed with her technology.”