Originally from New Zealand, skin and appearance brand Skinsmiths, are expanding across Europe, helping their customers look and feel great worldwide. YourStudio have been working closely with the team to bring to life their first UK stores this Summer.
Skinsmiths began in New Zealand back in 1994 and over the last two decades have become one of the most trusted names in skincare, the clinics combine expertise and care, in equal measures. From their experience of having forty existing clinics and from knowing the UK beauty market, Skinsmiths knew they wanted to open their first stores in London. There are four initial sites located Hanwell, Belgravia and Wimbledon and a flagship location in Clapham that is due to open in August. Expansion plans have been set and the brand hope to have 40 clinics across England in the next two years. YourStudio have programmed for six further sites to be open this year.
The brief for YourStudio was to create a unique and distinguishable presence that Skinsmiths can call their own that will be instantly recognisable and be scalable to match their aggressive business plan. The environment is crafted and curated to ease customers into serene surroundings for their beauty treatments and every touchpoint they have with the brand has been considered. Starting with their brand mantra and understanding the depths of the brand, the space embodies empowering customers to look and feel great.
The customers first impression is to see an open and inviting space which allows a conversational approach from the specialists. There is a welcome area where customers can check-in and hold informal conversations or purchase Skinsmiths unique products. The treatment rooms are designed to make customers feel comfortable and relaxed with a real step change away from clinical spaces of the past. Customers can become part of the Skinsmiths community encouraging conversations, sharing beauty tips and giving women skin confidence.
The stores have a soft colour palette and the lighting is gentle and welcoming. The furniture has been carefully selected to add texture and comfort in every space and unique British materials such as Foresso Timber Terrazzo accent the space, creating an environment customers just want to come back to time and time again.
Tom Edington, Associate Director has said ‘It has been a fantastic project to work on with the entire Skinsmiths team to create an offer which is focused on bringing out the beauty within people and giving all of their customers further confidence.”
Jackie Smith, founder of Skinsmiths said “We’ve loved collaborating with YourStudio to create the first Skinsmiths clinics in the UK. A shared obsession for having the consumer at the heart of every decision has translated into an exquisite design and thoughtful customer experience. We’re thrilled with the outcome.”