Newspaper publisher News UK has joined forces with bigDL, the consumer money-saving app and retail marketing tool, to help drive sales in independent convenience stores. The partnership, which will enable News UK to further strengthen its relationship with retailers, will initially see over 2,000 independent stores roll out bigDL’s breadth of marketing tools. Major brands will also team up with bigDL and News UK to offer exclusive mobile coupons on their products, which can be redeemed in participating stores via the bigDL app.
bigDL includes a range of digital communication tools that enable retailers and brands to connect with consumers via their mobile devices. Central to bigDL’s technology is its mobile application, which is integrated with mobile coupon and beacon technology. The popular deals app provides consumers with a comprehensive view of the best discounts on the high street and online. It brings together offers from over 70,000 retailers and will now include exclusive bigDL mobile coupons that can be redeemed in the participating stores. The coupons will be funded by major brands who have also joined forces with bigDL and News UK. Retailers involved in the scheme will also be able to add their own store offers to the bigDL ‘deal stream’.
Greg Deacon, head of retail trade marketing at News UK, said: “The next phase of our MyPerfectShop program in conjunction with bigDL will enable us to better engage with retailers, helping them to drive further footfall, loyalty and spend from the tech savy shopper.”
Matt Norbury, CEO of bigDL and epoints, said: “Through our partnership with News UK, we are looking forward to bringing our digital marketing tools to independent retailers throughout the UK. bigDL will enable retailers to communicate their offers to today’s technically savvy and value hungry customer.”
The bigDL app has an average rating of 4*s on the Apple App store and Google Play, with the average user using the app seven times per month, viewing 26 screens for 12 minutes 48 seconds. Daily engagement with the app is bolstered with the in-app game The Big Deal Wheel, which ensures users win a prize every day, including cash, epoints and prize draw entries.