Next, River Island and Superdry enhance new stores at White Rose


Landsec, the UK’s largest commercial property company, announced that two major retailers have opened new and enhanced stores at White Rose, with another retailer signing up to upsize. Next opened its new and improved 55,000sq ft flagship store, River Island has signed to upsize into a new 25,000sq ft flagship store and the existing Superdry unit at White Rose recently re-opened with a brand-new concept.

Next has upsized and re-located, taking nearly double their previous floor space, to create a new two-floor flagship store, with River Island taking the 25,000sq ft in the former Next unit. Next has spent circa £6m on the redesign of the flagship unit, including a reconfiguration of the external glazing and exterior frontage. The expanded store will allow the retailer to extend its popular collections, as well as stock merchandise from its children and homeware department which were previously not sold in the centre.

Global fashion brand Superdry has updated its space with a new store concept launched in only two other locations. Leisure and sport have been significant growth areas for Superdry and the new store concept at White Rose aims to both modernise the brand and capitalise on its success, by focusing more on its ski-wear and other leisure items.

Rob Jewell, portfolio director at Landsec, commented: “The grand opening of the new Next and signing with River Island to introduce two new flagship stores, coupled with Superdry’s new store concept launch, is testament to the confidence of the retailers that trade in the centre.”

Aran Kelly, store manager at Next, said: “Everyone in our team enjoyed finally opening our new amazing store which showcases our brilliant new shop fit and has really put Next at White Rose back on the map”.