Next to open its first WED2B concession

On Friday 29 June, WED2B will be opening their first commercial wedding dress concession as part of a trial with high street retailer, Next.

The concession will be located on the third floor of Next, in Manchester Arndale shopping centre and occupy most of the 3,700sq foot space with an extensive display of wedding dresses and bridal wear.

A spokesperson for Next told us this is part of a trial before further concessions are rolled out. In the past, we have seen Next trial clothing brand Hype, stationary shop Paperchase, and an Italian restaurant backed by chef Gino D’Acampo.

The store will stock approximately 350 dresses and boast 8 changing rooms – plenty of space to try on dresses. The gowns stocked will be in a range of different designs from sizes 6-30, priced under £699. It will also offer bridesmaids’ dresses and a wide selection of bridal accessories.

Todd Cassidy, founder and CEO of WED2B, said: “We’re excited to be opening our first concession in Manchester. It will be very interesting to see how this store performs. As with all of our 33 stores nationwide, brides-to-be can drop in whenever they like, take their time browsing our designer collections, and try as many dresses as they like before choosing and taking home their perfect gown that very same day.”

The WED2B brand is backed by British financier Javad Marandi, the investor behind Soho House Group’s highly successful Soho Farmhouse hotel.