Ninja secures sponsorship of This Morning’s Food Segment


Leading home appliance brand Ninja has secured its first major TV sponsorship deal, with the food segment of This Morning.

Running from 13th September – 17th December 2021, the deal will see Ninja sponsoring the food segment of the popular programme twice a week.

The food segment sees a team of chefs come onto This Morning to inspire viewers to cook and bake from scratch with fresh and seasonal ingredients. The deal will promote Ninja in regular idents across broadcast, digital and social media platforms. With the show indexing excellently against the Ninja target audience on TV, the sponsorship will make for a strong awareness building opportunity for the brand.

Commenting on the partnership, Jess Levy, Marketing VP at SharkNinja said: “This is a hugely exciting moment for Ninja. To sponsor one of the most loved morning programmes is a huge win and a reflection of our fast and continued growth. This Morning’s Food Segment is all about encouraging people to experiment in the kitchen and to enjoy cooking, which is exactly what Ninja is all about. It’s a perfect partnership, and we’re looking forward to seeing the results.”

Bhavit Chandrani, ITV director of creative & digital partnerships, said: “Food and cooking is a huge part of what This Morning is known for, bringing new and interesting ideas and recipes to viewers, and I’m delighted to welcome Ninja as the new sponsor of the food segment.”

The sponsorship announcement follows a number of notable developments for SharkNinja in recent weeks. This has included the expansion of the company’s presence in Leeds, bringing the total UK headcount to over 450 people, and its move into the beauty market with the launch of its first hair dryer, the STYLE iQ.