No1 UK halal baby food brand with current growth plans to reach £10m

For Aisha, the pioneers of halal baby food, officially announces an ambitious growth plans to scale the business to at least £10m in coming years.

This incredible milestone is thanks to the business’ steady growth over the last few years, including brilliant stockist deals and new hires. For Aisha first launched in ASDA in 2015, and has since secured listings in major retailers including Ocado, Sainsbury’s, Amazon, Morrisons and most recently Nisa, Costcutter and The Health Store.

The company’s exponential growth is also thanks to international expansion which saw the brand secure Spinneys and Choitrams as stockists in the UAE in 2020, shortly followed by Singapore. This growth is expected to continue into 2023, with the aim of entering more markets in the Middle East, Europe, and Africa.

In 2021, the For Aisha team expanded with the appointment of a new Executive Chair, Financial Director, Commercial Director and Customer Sales Manager to help lead the business to its current success and develop the brand even further to reach its £10m target in the future.

For Aisha prides itself in providing children with exotic flavours from around the world. Each product is made with 100% natural ingredients and accounts for at least one of a baby’s five a day. For Aisha foods are all Sugarwise approved, low in salt, free from egg and soya, palm oil free, and nutritionist approved.

Emily Salter, marketing manager of For Aisha, said: “Our long term goal is to make For Aisha the number one worldwide halal brand of choice, in widespread UK and international distribution, with consumers all over the world Exploring, Embracing and Tasting our amazing, diverse recipes.

“We work closely with a nutritionist and chef to ensure our delicious meals are perfectly flavoured and proportioned for tiny tummies. We have some exciting influencer partnership plans for later in 2022 so look out for this on our socials!”

The For Aisha team will be attending various UK and international consumer events and trade shows this year to showcase the exotic range. These include the ‘World Travel Catering Expo’ in Hamburg in June, ‘Sial’ in Paris in October, and ‘Lunch!’ at Excel London in September.