Nomadic Dairy launches advertising campaign to welcome people back to work

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Back to work campaign

Nomadic Dairy is welcoming people back to work with the first stage of an urban-focused, out-of-home, ad campaign that includes tube and train stations.

Themed “Yogurt Made Good To Go”, the six-figure campaign supports Nomadic’s best-selling Yogurt & Oat Clusters range and is predicted to generate over 50 million opportunities to see.

Initially concentrated on London, the campaign commences w/c 3 May for two weeks, with point-of-sale support in WH Smith Travel, SPAR and independent stores. Further brand marketing support is planned throughout 2021.

While promoting its category-leading SKU, the campaign continues the momentum of Nomadic’s recent launch of the ‘Yogurt+ Immune Support’ range of yogurts and yogurt drinks – tapping into the increasing demand for immunity-supporting foods. 

Underground promotion

Tom Price, head of marketing and innovation at Nomadic, said: “With this campaign, we’re ready to grow the category and drive business into our customer’s stores. It firmly establishes us as THE provider of ‘Ready-to-Eat’ yogurts amongst our core market of busy people wanting a balanced breakfast or snack, any time of the day. That’s as true of commuters as of those who are continuing to work-from-home – we’ve got excellent distribution across both the independents and multiples, so you’re never far from a Nomadic pot.”