Nomadic Dairy has launched its first multipack format, with two of its Yogurt and Oat Cluster flavours going into three-packs. The pair – Strawberry and Chocolate – are the UK’s best-selling breakfast yogurts and the top two yogurts in the convenience category (source: IRI).
The new packs not only tap into the increase in less frequent, higher value, shopping but the growth of at-home snacking. Crucially, as an unconventional three-pack, they’re also the ideal size for Nomadic’s core audiences – the growing number of single occupancy homes and smaller family units (source: ONS). This gives those consumers a pack size that better works for them, rather than the more common large unit (six, eight and 12) yogurt multipacks.
With an RRP of £4.00, the multipacks have already been listed by Spar nationally from 1 October.
Tom Price, head of marketing and innovation at Nomadic Dairy, said: “Our three-packs are a great solution for smaller households who don’t want to be forced into buying larger formats – with the risk of lots of wasted yogurt. In contrast, for this under-served group, a pack of three is a perfect weekly solution. They’re our first take-home format – perfect for these changed times – and tap directly into the rapid growth in home-snacking occasions.”
In the past year, Nomadic has ditched 240 tonnes of plastic from its packaging and launched a Chocolate and Vanilla Breakfast Bircher – joining its existing Blueberry flavour.
Nomadic Dairy Yogurt & Oat Cluster Multipacks, RRP: £4.00 (x3 169g pots).