Nursery retailer to add reviews and ratings to online site

Reevoo: independent reviews

Reevoo: independent reviews

Leading online nursery products retailer, Bambino Direct, is adding reviews and ratings to its online store from the social commerce provider Reevoo.

Parent company Buy It Direct is aiming to increase conversion rates and boost visitor engagement by providing customers with all of the information they need to make a decision to purchase without leaving its site.

Nick Glynne, managing director of Buy It Direct, said: “We aim to continuously improve the experience for customers using our web site.  By making Reevoo’s ratings and reviews available right there on the product page, we can help potential customers answer the question ‘is this the right product for my child’ without even leaving the page, never mind the site, which should turn more ‘browsers’ into ‘shoppers’.

“The fact reviews are trusted and independent is important too, because people need to be able to believe what they’re reading when they’re choosing products for their children. We’re aiming for higher conversion and increased sales with Reevoo, and that’s how we’ll be measuring its long-term success,” he said.

Reevoo’s figures show retailers and brands embracing reviews and recommendations into their online retail strategy see an average sales uplift of some 18%: 11% due to conversion improvements, 5% to increased average order value and a further 2% to repeat visitor uplift.  When reviews are read by consumers, conversion rates increase by 177%, average product purchase value almost doubles, and visitor return rates rise by 13%.

Bambino Direct will be deploying the ReevooMark service across all of its product categories, containing thousands of products.

The ReevooMark service uses proactive harvesting to solicit reviews from verified product purchasers only, collecting and aggregating them, and then displaying those reviews with their Reevoo scores directly on the product page, for all products.

Richard Anson, CEO and co-founder of Reevoo, said: “The issue of trust is key to consumers everywhere, but rarely can it be more important than when buying something for children or babies because it is an emotional decision. Because all of our reviews are verified, this makes ReevooMark a great fit for Bambino Direct, as we provide customers with trusted opinions. Reviews are key to building trust and enabling consumers to feel confident that they are making the right purchase decision.”