O2 gets behind UK’s first Small Business Saturday, day dedicated to small businesses


Mobile phone giant O2 has become the latest corporate name to throw its support behind Small Business Saturday, the UK’s first dedicated day focused on small businesses, which will take place on 7 December 2013.

Championed in the UK by Chuka Umunna, the Shadow Secretary of State for Business Innovation and Skills, and already supported by the Prime Minister, this non-political campaign will highlight small business success and encourage consumers to ‘shop local’ and support small businesses in their communities on the UK’s first Small Business.

O2 said it will assist in promoting Small Business Saturday through its various social media platforms to ensure that its 23m customers – both consumers and small business owners – are kept updated on how they can become involved with the initiative. In addition, it will be producing a special ‘how to’ video to show small businesses how to use O2Priority Moments locally and free of charge to target offers at potential customers on Small Business Saturday itself.

O2’s Business Director, Ben Dowd, himself an ambassador for Small Business Saturday, said: “O2 has about 500,000 SME customers in the UK, so we are delighted to be supporting the Small Business Saturday campaign. Digital technology can help small businesses reach new clients and achieve new sales – and that’s what Local Priority Moments is all about. We really hope more and more small businesses will participate in Local Priority Moments and use it to put their great offers before our 23m customers.”

The Small Business Saturday UK initiative has attracted the support of leading business organisations including the Association of City and Town Management, Federation of Small Businesses, Association of Convenience Stores, Northern Ireland Independent Retail Trade Association and Ingenious Britain, as well as corporates like American Express, O2, Aldermore Bank, Make It Cheaper and prominent entrepreneurs James Caan and Martha Lane Fox.

American Express founded the hugely successful Small Business Saturday initiative in the U.S. in 2010 and is an active supporter of the programme in the UK, as part of its on-going commitment to encourage consumers to shop small.