Ocado’s fastest growing frozen brand, Pack’d, lands Morrisons listing


, the range of fabulous Superfood Smoothie Kits and organic Frozen Fruit has announced a significant step in the growth of the business as they secure a new listing with retailer Morrisons.  The news comes as the business confirms that they are on track to turnover over £3.8 million by the end of 2021 – this is a result of 50% growth year on year for the last three years. The figures reaffirm PACK’D as a key player in the frozen category.

From 3rd January, PACK’D  will be available in over 400 Morrisons stores around the UK with their Energy; Power and Vitality Smoothies, as well as the frozen Organic Blueberries, and the ever-popular frozen Avocado.

The listing will go live at the start of the year when the consumer focus on health is never greater, and is yet another achievement for the fast growth start-up which is already listed in the likes of Ocado; Whole Foods Market; Sainsbury’s, Costco and Amazon Fresh.

Commenting on this latest milestone, founder, Alex Stewart said; “Securing a listing with Morrisons and having freezer space in over 400 of their stores, is just a fantastic milestone for us. We have seen unprecedented growth in the last 12 months, with 50% growth year on year, so this added store presence will almost certainly have a huge impact on the business.

At a time when good news is thin on the ground, not least for SME’s, we are very excited to celebrate this next step for PACK’D , and look forward to a very busy 2022.”

The Smoothie Kits are a super convenient way to start the day, or for healthy snacking. Each kit comes with a perfectly portioned mix of prepared fruit and veg and unlike other ready-to-blend smoothie kits, every PACK’D Smoothie comes with its own unique Superfood sachet, carefully designed by nutritionists to supercharge every recipe and deliver its own unique benefit.

The Organic Frozen Fruit range is the ultimate convenience providing the same nutrition as fresh fruit, without any of the waste. A staggering 50% of fresh fruit and veg ends up being thrown away, making farm to freezer the only zero waste option.