Old El Paso partners with NFL UK to make some noise for Super Bowl

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General Mills brand Old El Paso will be bringing the party as they team up with NFL UK to celebrate Super Bowl LIV, which takes place in Miami on Sunday, February 2.

Throughout the build-up to the clash between the Kansas City Chiefs and San Francis 49ers, Old El Paso as Official UK and Ireland Partner of Super Bowl 54 will be launching three Mexican-inspired recipes with NFL UK in an online content series ‘Make Some Noise for Super Bowl’ aimed at helping fans liven up their Super Bowl parties.

NFL UK Ambassador and former New York Giants linebacker Jason Bell will be introducing three enticing Old El Paso Super Bowl recipes in the digital content series that fans can create at home: the First Down Chicken Fajitas, the Half-time Halloumi Fajitas and the Touchdown Tacos in the content series.

The social media videos will be promoted on both NFL UK and Old El Paso UK and Ireland’s channels along with special product promotions on Amazon UK and Ocado. The videos demonstrate how to use the popular Old El Paso dinner kits to make quick and easy meals, suitable for any Super Bowl party, from a big gathering with the team to a night in with close friends and family.

NFL UK director of commercial, Michelle Webb, said: “Old El Paso is a great brand to bring on board around our biggest event of the year. Old El Paso resonates with our audience and we look forward to working with them to help continue to drive NFL fan growth in the UK.”

Lindsay Hill, marketing manager for Old El Paso UK and Ireland, said: “Super Bowl is one of the biggest global lifestyle events that goes well beyond sport and enjoys an incredible following in the UK and Ireland. At Old El Paso, we believe in making ‘’good noise’’ with easy, talky moments of sharing food with near and dear ones. And we know nothing quite brings together food and social moment like the cultural peak of Super Bowl.

“We are thrilled to partner with NFL UK to ‘Make Some Noise for Super Bowl’ and inspire both foodies and NFL fans in UK and Ireland to get around the table and into the swing of Super Bowl Sunday with our bespoke Old El Paso recipes that perfectly complement the ultimate game night.”

Retailers are encouraged to stock up on Old El Paso best-sellers Smoky BBQ Fajita Kit and Stand ‘N’ Stuff Taco Kit to meet increased demand ahead of the event.