Fashion and accessories retailer Oliver Bonas has appointed music and video technology specialist, PlayNetwork, to create an audio customer experience for its stores.
PlayNetwork said it has developed a cool and classic playlist for the brand, whose target market consists of affluent urban professionals. The playlist includes French artists to give off a chic atmosphere, and interesting remixes to complement the brand’s creative and individual style.
Oliver Bonas will open its 40th shop on 25 October 2013 at Liverpool Street Station and plans to open nine additional shops in 2014.
“PlayNetwork has created a distinct sound for Oliver Bonas, which aligns with our brand identity and the core messages we want to send out,” said Donna Gutteridge, operations project manager at Oliver Bonas. “The playlist has been carefully targeted to our customer demographic and enhances the customer experience, as well as strengthening our brand image.”
PlayNetwork’s audio technology allows Oliver Bonas to modify music throughout the day to reflect the atmosphere and time of day.
“We’ve produced a sound for Oliver Bonas based upon what the brand stands for; the playlist combines modern music with a classic twist, to create a warm and friendly vibe,” said Richard Hampson, senior music supervisor at PlayNetwork. “The music gives stores a distinctive feel and ensures Oliver Bonas is offering a consistent customer experience.”
PlayNetwork works with some of the world’s largest brands, including Ray-Ban, Victoria’s Secret and Abercrombie & Fitch.