Oliver Bonas to launch first Welsh store at St David’s in Cardiff


The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has today announced that the independent British lifestyle store, Oliver Bonas, is to launch its first ever Welsh store in the centre. 

The 2,290sq ft debut store, located on The Hayes and adjacent to Reiss, is to be created by Oliver Bonas’s in-house team. The site will stock the brand’s eclectic and stylish range of fashion, jewellery, homeware and gifts from its own design team and select brands. Oliver Bonas launched in 1993 and now two decades on has over 60 stores nationwide in the UK.

Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and intu, Colin Flinn, Regional managing director – west at intu, commented on the news: “This newest addition to our fashion, homeware and lifestyle offer is an exciting one. Oliver Bonas’ choice to launch their unique and trend led pieces to the Welsh market at St David’s, will enhance choice and variety for shoppers. In addition, this will further cement the status of St David’s as a fully comprehensive retail and leisure destination highly sought after by aspirational brands seeking to grow their market in an affluent catchment.”

An Oliver Bonas spokesperson added: “We love Cardiff and are thrilled to bring our curated fashion and homeware collections to the region in our first Welsh store. New designs will land each week and we hope to see a positive reaction from customers. We look forward to being part of the community for years to come.” 

This follows the recent news that lingerie retailer, Bravissimo, opened a flagship store at St David’s in June.  In addition, popular burger brand, Byron, will also be making its Welsh debut at the centre with a 5,150sq ft restaurant in early 2018. 

St David’s is anchored by Debenhams, Marks & Spencer, and the largest John Lewis outside of London. It also has 200 other shops and restaurants. There is a particular focus on mixing national and international retailers, such as H&M, Primark, New Look and River Island, with premium brands and independents. These include Hugo Boss, Radley, Vivienne Westwood and Jo Malone. The dining offer at St David’s is equally impressive, with brands such as Jamie’s Italian, wagamama and Wahaca. 

JLL and Cushman & Wakefield advise the St David’s Partnership. Colliers acted on behalf of Oliver Bonas.